WE LOVE WHAT WE DO
BECAUSE WE BELIEVE IN IT
STRATEGY IS OUR JAM
Strategy is what we truly sell. Working with small to medium-size businesses to identify missed opportunities, clarify misconceptions, hone their focus, and dive deep into their customer’s needs is the foundation of everything we do. Without a strategy, there is no blueprint to guide our direction. You’re just throwing stuff against the wall to see if it sticks.
Truly impactful marketing begins with a great strategy.
Here are some tactics (i.e. specific actions or steps) we take to implement a strategy.
Web Design
Your website makes your first, and particularly important, impression online and you need to think of it as your best salesperson. And like a good salesperson, it needs to not only look good, share information, and communicate clearly, it can’t be overbearing by only talking about what a great company you are without listening to your prospects. To achieve great design, your website must address the challenges your customers face and how your company can solve them.
Market Research
How well do you know your customer? Even if you knew them well at some point, you might want to look again and even create personas for each type of customer. Surveys, focus groups, and other market research methods can teach you about what’s working or not, and help you invest more in what customers already like and gain insights into what kinds of new products you should be developing.
Social Media
Social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products. When customers can’t find your company on their favorite platform, your business is perceived to be not real or legitimate. You must meet your customers where they are and post frequently to maximize the ROI of this valuable channel.
Online Ads
Online Advertising has many benefits including being able to hyper target your ad dollars to specifics customer. However, many businesses are concerned about spending too much. In fact, you have total control of your expenses and can decide when to pull back or invest more. Using analytics provided by different platforms, you can also measure how effective these ads are. So, there’s nothing to be afraid of.
Email Marketing
Contrary to general belief, email marketing is still the most effective strategy, delivering the highest ROI of any marketing channel. And when personalized to a specific audience, email marketing can reap even greater returns. Considering most people check their email 20 times per day, shouldn’t you consider putting your company in front of your prospect regularly? Afterall, 49% of customers say they want to receive weekly emails from their favorite brands.
Video
By 2022, video will account for 82% of all internet traffic, and 69% of people say they’d most prefer to learn about a new product or service by watching a short video. So, this is absolutely a great tactic to engage with customers. It's also not as complicated as you think. You can do something as simple as a short video shot from your smartphone or execute a well-planned and professionally shot video. Don't hesitate! Start making videos today.
Graphic Design
We are by nature visual creatures that respond to beautiful aesthetics. Having your marketing materials professionally designed will leave a lasting impression on prospects and customers, and will add a cohesiveness to your brand.
Event Marketing
Planning, organizing, and executing an event for the purpose of promoting a brand, product, or service is a great tactic to get in front of customers and prospects and have a captive audience. Add your event to a website, social media or advertise online, and you could reach thousands of potential new customers.
Customer Experience
Customer experience (CX) is everything related to a business that affects a customer’s perception and feelings about it. This could be through your website, your employees, your brand look and voice, your retail store, and more. It's how the customer perceives your brand at every touchpoint - online or in person. If this doesn't sound important to you, know that 86% of buyers are willing to pay more for a great customer experience.
What the Right Strategy
Can Do For Your Business
Increased Sales
The biggest brands know that using the right strategy and tactics are the seeds to long-lasting relationships with their customers which, in turn, leads to increased sales.
Improved Reputation
Your reputation is your greatest asset so you should watch and nurture it carefully. Engaging authentically with customers and using smart tactics will enhance your reputation in a positive way.
Earned Trust
Today’s consumer is less trusting of brands than ever. So, gaining and keeping your customer’s trust is paramount. In fact, 68 percent of consumers say that when a brand earns their full trust—across product, customer experience, and societal impact—they will buy first, stay loyal to, advocate for, and defend that brand.
Knowing What Works
Effective marketing strategies help you determine what works and what doesn’t. This is easily accomplished today as the metrics provided by different platforms can help you assess what to do, when to do it, and what to avoid.
