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Marketing

Building a Strong Foundation: A Comprehensive Brand Strategy Guide for Construction Companies

A strong brand strategy is essential for any construction company looking to grow, succeed, and differentiate itself in the competitive market. In this guide, we will walk you through the key components of developing and implementing a successful brand strategy for your construction business. Define Your Brand Identity Mission Statement: Clearly outline the purpose and …

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Voice Search: Is Your Brand Ready?

“Hey Alexa, when was voice search technology invented?” Voice search technology might seem like a very recent advancement. However, IBM introduced the first digital speech recognition tool in 1961, followed by companies like Carnegie Mellon and Microsoft, but it wasn’t until 2011, when both Apple and Google introduced their voice assistants (Voicebot.ai), that the technology …

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