Creating a strong brand strategy is essential for any business looking to establish itself in a competitive market. A brand strategy is a plan that outlines how you will communicate your brand’s message, values, and identity to your target audience. Here are some key steps to help you create a brand strategy that effectively communicates …
“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” Leland DienoPoorly designed websites don’t discriminate. In fact, they’re pretty common across numerous business verticals. Many …
“Hey Alexa, when was voice search technology invented?” Voice search technology might seem like a very recent advancement. However, IBM introduced the first digital speech recognition tool in 1961, followed by companies like Carnegie Mellon and Microsoft, but it wasn’t until 2011, when both Apple and Google introduced their voice assistants (Voicebot.ai), that the technology …
What’s in a brand slogan? Everything. Your brand is your business and a brand slogan is a short and simple representation of what your business is and what it stands for. It is a promise to your customers about who you are and what you’re committed to delivering, which communicates a brand’s purpose. A fitting …
7 Brand Slogans to Inspire Your Marketing Efforts During a Time of Crisis Read More »
